CHEVY EQUINOX CAMPAIGN: The compact-crossover category includes names like Honda CR-V, Toyota RAV-4, and Ford Escape. With so many choices, buyer's remorse is a big risk — but Chevy Equinox prevents it with the following campaign.
INTERACTIVE: The campaign centers around the microsite DontGetBuyersRemorse.com.
OUT-OF-HOME: Nontraditional/relevant placement plays on the feeling of remorse.
PRINT:
INTERACTIVE: The campaign centers around the microsite DontGetBuyersRemorse.com.
OUT-OF-HOME: Nontraditional/relevant placement plays on the feeling of remorse.
PRINT: