Matt Crump: The Candy-Colored Minimalist


I'm the creator of the digital-art movement known as #candyminimal, or "candy-colored minimalism," which gained me a social-media following of over 200,000. My signature use of candy-colored negative space, surreal compositions, offbeat and Americana subjects, and an endless-summer vibe have inspired my international audience to create and tag over 80,000 of their own candy-colored photos.

I've been commissioned by brands like Target, Starbucks, Mattel, TOMS, McDonalds and Coca-Cola, (RED), ALOHA, Samsung, Mashable, Stonyfield Farm, George Clooney’s Casamigos Tequila, and Disaronno. My art has been recognized by BuzzFeed, Instagram, Huffington Post, Mashable, Plastik Magazine, Qatar Airways' inflight magazine Oryx, and others.

Formerly, I was an award-winning advertising art director with ten years' experience. My television clients included Whole Foods Market, AT&T U-verse, AT&T Wireless, Chevrolet, State Farm, and Hyundai.